Taylor Swift, one of the most influential musicians of our era, is not only recognized for her powerful lyrics and captivating performances but also for her impeccable fashion sense. Her style journey has evolved over the years, reflecting her personal growth and artistic transformations. For fans and fashion enthusiasts alike, one burning question remains: What brands does Taylor Swift wear? In this article, we’ll explore her favorite designers, go-to outfits, and how she continues to inspire millions with her wardrobe choices.
Taylor Swift’s Style Evolution

Before diving into specific brands, it’s essential to understand how Taylor Swift’s fashion has evolved over the years. From her early days as a country singer in cowboy boots and sundresses to her polished pop-star persona, each phase of her career has brought a distinct style.
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- Country Era (2006–2010):
Taylor embraced a youthful, whimsical vibe with floral dresses, cowboy boots, and soft curls. Her style reflected her country roots, and her wardrobe choices were often practical and relatable. - Pop Transition (2012–2015):
With albums like Red and 1989, Taylor’s look shifted to retro-inspired pieces. She became synonymous with high-waisted skirts, crop tops, and vintage-style dresses. Brands like Kate Spade and ModCloth were her go-to choices during this era. - Reputation Era (2017–2018):
A darker, edgier Taylor emerged during the Reputation era. Leather jackets, thigh-high boots, and bold patterns dominated her wardrobe. - Lover Era (2019):
Bright, pastel hues and dreamy ensembles characterized this era. She frequently wore pieces from Gucci and Stella McCartney. - Folklore and Evermore (2020):
Taylor adopted a cozy, cottagecore aesthetic. Knit sweaters, plaid coats, and flowy dresses became staples, with brands like Free People and Doen playing a prominent role. - Midnights and Beyond (2022–Present):
With the release of Midnights, Taylor’s style has leaned towards a mix of vintage glamour and modern sophistication, often showcasing sequined outfits and tailored suits.
What Brands Does Taylor Swift Wear?
Taylor Swift’s wardrobe is a blend of high-end luxury, vintage treasures, and affordable, accessible brands. Let’s break down her favorite labels:
1. Luxury Brands
Taylor frequently dazzles in designer outfits for red carpets, music videos, and award shows.
- Gucci:
Taylor’s Lover era featured several Gucci pieces, from pastel suits to statement accessories. Gucci’s whimsical yet elegant designs align perfectly with her playful aesthetic. - Oscar de la Renta:
Taylor often opts for Oscar de la Renta’s elegant gowns for award shows and premieres. One iconic look was her floral appliqué gown at the 2021 Grammy Awards. - Versace:
For bold, figure-hugging outfits, Taylor turns to Versace. Her shimmering dresses during the Reputation tour showcased the brand’s glamorous edge. - Elie Saab:
Known for intricate detailing, Elie Saab has dressed Taylor in stunning couture pieces for events. - Stella McCartney:
During her Lover era, Taylor collaborated with Stella McCartney to create a sustainable fashion line inspired by her album. She’s also been seen wearing McCartney’s tailored suits and dresses.
2. Casual and Accessible Brands
While Taylor’s red carpet looks are undeniably glamorous, her street style and casual appearances highlight more relatable brands.
- Free People:
Taylor’s cottagecore phase introduced fans to Free People’s flowy dresses and knitwear. The brand’s bohemian vibe fits seamlessly with her Folklore and Evermore eras. - Madewell:
Taylor’s laid-back style often includes Madewell jeans, jackets, and boots. The brand’s effortless yet chic designs complement her off-duty aesthetic. - Reformation:
Known for its eco-friendly approach, Reformation is one of Taylor’s go-to brands for casual dresses. - Topshop:
During her 1989 era, Taylor frequently wore Topshop pieces, including playful skirts and crop tops. - Converse and Keds:
Taylor collaborated with Keds to create her own line of sneakers, reflecting her girl-next-door charm. She’s also a fan of Converse for a more casual look.
3. Vintage and Custom Creations
Taylor often incorporates vintage finds and custom-made pieces into her wardrobe.
- Vintage Finds:
Taylor’s retro-inspired outfits often feature vintage accessories and dresses, particularly during her 1989 era. She’s been spotted shopping in thrift stores and vintage boutiques, further endearing her to fans. - Custom Gowns:
Designers like Jenny Packham and Christian Louboutin have created bespoke pieces for Taylor’s tours and events. Her custom glittery bodysuits for the Eras Tour exemplify her love for personalized fashion.
Taylor Swift’s Iconic Red Carpet Looks
Some of Taylor’s most memorable fashion moments have occurred on the red carpet. Here are a few standout examples:
- 2021 Grammy Awards:
Taylor wore a floral Oscar de la Renta mini dress that perfectly captured the Folklore aesthetic. - 2019 Billboard Music Awards:
She stunned in a lavender ruffled gown by Raisa Vanessa, embodying the pastel hues of her Lover era. - Met Gala 2016:
For the “Manus x Machina” theme, Taylor rocked a futuristic silver Louis Vuitton dress paired with bold black lipstick. - 2015 MTV VMAs:
Her sequined Ashish jumpsuit, paired with her squad of models and friends, cemented her status as a fashion icon.
Taylor’s Tour Wardrobe
Taylor Swift’s tours are as much about fashion as they are about music.
- During the 1989 tour, she wore glittering ensembles by brands like Ashish and Balmain.
- The Reputation tour featured edgy, dark outfits with snake motifs, designed by Jessica Jones.
- For the ongoing Eras Tour, Taylor showcases a mix of custom couture and sparkling bodysuits by designers like Versace and Roberto Cavalli.
How to Recreate Taylor Swift’s Style
If you want to channel your inner Taylor Swift, here are a few tips:
- Embrace Feminine Details: Look for pieces with floral patterns, lace, and pastel hues.
- Mix High and Low Fashion: Pair designer accessories with affordable staples like jeans and boots.
- Shop Sustainably: Explore vintage shops and brands like Reformation for eco-friendly options.
- Statement Shoes: From cowboy boots to glittery heels, Taylor’s footwear often steals the show.
- Accessorize Smartly: Taylor loves headbands, bold earrings, and signature red lipstick.
Final Thoughts
Taylor Swift’s fashion choices are as multifaceted as her music. Whether she’s walking the red carpet in a designer gown or strolling through the streets in a cozy sweater, Taylor’s style is a reflection of her creativity and individuality.
By wearing a mix of luxury brands, casual labels, and vintage pieces, Taylor demonstrates that true style isn’t about following trends but about expressing who you are. For fans, knowing what brands Taylor Swift wears is more than just a fashion curiosity—it’s a glimpse into the world of one of the most iconic figures of our time.
Stay tuned to TaylorEras.com for more updates on Taylor Swift’s fashion, music, and unforgettable moments!